As we all know, Chinese market during the past years has seen dramatic changes and played a crucial role in forming the world economy. It has gradually become the international trading focus and ever overtaken Japan to be the second world largest economy. With a rapidly growing private sector, the restructuring of the Chinese economy and resulting efficiency gains have contributed to a more than tenfold increase in GDP. Annual inflows of foreign direct investment rose yearly.

As China goes, so does the World. It is the engines to drive the world economy and has unique consumer behavior which will have the potential to reshape the world. The recent global economic downturn reduced foreign demand for Chinese exports for the first time in many years. The Chinese government will continue emphasizing the need to increase domestic consumption. It is a challenge to create overseas brands.

The Chinese market offers great business opportunities due to its rapid economic growth and huge market, also it also has challenges, ranging from inadequate market data, inappropriate entry strategy, lack of access to sales channels, difficulty in finding the right partners and cultural differences etc ...While the overseas companies have invested in the manufacturing industry and energy resources, and in plant, machinery and labor in the Chinese market. Of course all the products are assembled in the new plant, and export components from the home market. The key benefit is that overseas business becomes localized and acquires local market knowledge and be able to adapt products and services to the needs of Chinese customers.

Over the years, we have developed a practical and systematic approach to help reduce these risks and maximize the return on their investment in Chinese market. With our global vision, local experience and network, we can assist to acquire valuable market information, undertake comprehensive market analysis, draw up appropriate entry strategy, establish best distribution channels and expand our clients' business effectively in China.